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Blogtailors - o blogue da edição

Oprah's Book Club

«...The all-powerful Oprah Book Club is not so much a club as a ruthlessly influential marketing vehicle, with the power to fundamentally alter best-seller lists, Amazon rankings and royalty payments. Sure, the "club" has 2 million "members" and a web site that provides a space for users to share thoughts on featured titles, read excerpts and get advice like, "How to Read a Hard Book." But in the 12 years Oprah's Book Club has existed, its significance has been — from the perspective of authors and editors, at least — not its sense of community, but its influence on sales, which has been known to increase a print run fivefold.»

A não perder este artigo de hoje no site da Time, no qual se apresenta o clube do livro da apresentadora mais famosa do planeta.

(Via JAF)