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Blogtailors - o blogue da edição

Entrevista: Brian Murray, CEO da HarperCollins

25.08.11

 

«We’re in trade book publishing and we don’t get a positive ROI on a lot of the books that we do. So we have a culture where we’re always experimenting. We’re experimenting with different authors all the time, so it’s not difficult for us to move from experimenting on, and taking risks on, big authors to what other ways might a consumer enjoy that story. I think our culture suits our ability to try new things in this new emerging digital world. So I’m not worried about that. I worry about making sure we’re trying enough new things, because the rate of change is really one of the biggest challenges we face.» Ler, ou ver, aqui.